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ID 264
Authors HEDER Mihaly
Title A black market for upvotes and likes
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Keywords Crowdsourcing, facebook, twitter, youtube, reddit
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Issue 2019/4
Abstract This article investigates controversial online marketing techniques that involve buying hundreds or even thousands of fake social media items, such as likes on Face- book, Twitter and Instagram followers, Reddit upvotes, mailing list subscriptions, and YouTube subscribers and likes. The findings presented here are based on an analysis of 7,426 “campaigns” posted on the crowdsourcing platform over a 365 day (i.e., year-long) period. These campaigns contained a combined 1,856,316 microtasks with a net budget of USD 208,466.
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Language English
Pages 18-39
Column Tanulmányok