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DOI: https://dx.doi.org/10.22503/inftars.XXV.2025.3.5
Language: en
Title: The influence of online game aesthetics on players’ loyalty
Abstract: The aesthetics of online games play a crucial role in shaping how players perceive,experience, and engage with digital entertainment. However, the specific impact ofgames on preferences for various forms of digital entertainment remains unclear.Our study aims to fill that gap by examining how online game aesthetics influencepatterns of digital entertainment consumption. Using a quantitative explanatory approach,we collected data via a questionnaire completed by players of online gamesin Brazil. Analysis via partial least squares modeling revealed that game aestheticsdirectly impact variables such as positive image and satisfaction, as well as indirectlyinfluence avatar identification and players’ loyalty.